It is hard to understand digital marketing organic search, especially for you who are new in the SEO world. Organic search is essential to the long-term success of your website. You can choose paid search or organic search. Before you choose what you need, you better read the information here.
What is Organic Search?
To understand digital marketing organic search, you need to learn first about organic search. Organic search is the result of a search query. It is decided based on the number of organic ranking factors such as the user’s search query, domain authority, location, incoming links, and other factors. In simple words, the organic search is all results that you will find when you search terms in Google.
On the top part of the Google page, you will find paid results. The results usually will be denoted with the symbol AD, and the other results are the organic result. The organic search results can’t be found in Google search only, but also in other search engines like Bing and Yahoo. You will see a similar display format for the organic search and paid search.
Why is Organic Search important?
After you understand the definition of organic search, the next thing to consider is the function of organic search. Why is organic search very crucial? You use organic search to gain organic traffic. Organic traffic is highly targeted. When you get more traffic then you get more followers, and more people click your website. To get benefits from your organic search, you need to appear on at least the top five positions of the result page on Google, Bing, Yahoo, or another search engine.
Paid Search Versus Organic Search
There are some differences between paid search and organic search. Since it is called a paid search, you must pay money to make your website in top position in Google, Bing, Yahoo, or other places. When you use paid search, and you like to make your ads appear in the first position, you can use Google Ads or Bing Ads. The position of your Ads will influence the auction type system.
The system takes several parameters including, the amount the advertiser will pay for your ad, the device used, the keyword, the location of the user, the relevancy of the landing page, and some other parameters. Unfortunately, when you choose to use paid search, you can get disadvantages too. The big disadvantage of paid search is that you must pay whenever someone clicks on your ads. The price will increase by year too.
It is your freedom to choose whether you want to use organic search or paid search. When you like your ad appearing organic in the top position, you need to learn about lots of things. You need to do some practice too. You need to follow specific rules to make your website accessible for people. You also need to produce the best quality content.
Today Google uses more than 200 search engine ranking factors to decide who’s on the top position of the search engine result page. If you can follow all rules and understand ranking factors on a search engine, you will be in the top position easily. Now, you can practice some tips of digital marketing organic search.