Whether you’re a solo web developer or a website admin for a company, you must’ve understood that you need to constantly keep an eye on your website’s performance. Of course, there are no performance tracking tools that are better than Google Search Console (GCS). In this article, we will take a look at Google Search Console tracking and other essential features of this tool.
What is Google Search Console?
Formerly known as Google Webmaster Tools, Google Search Console is a free platform for website owners to monitor how their website is performing in Google’s organic search. GSC allows you to find out which domains provide links to your website, monitor your website’s mobile performance, and provide an analysis of website pages with the highest traffic.
Google Search Console is advantageous for your website, especially if you’re looking to increase its traffic. In addition, this tool will allow you to identify the demographic of your site’s visitors.
Google Search Console Features
There are different features that you can find on Google Search Console. All of them are essential to monitoring your website’s SEO performance. So, here are some of the most popular features that you can find in this tool.
1. Performance tab
As the name suggests, the Google Search Console performance tab encompasses different statistics on your web page performance and keyword ranks. The newer version of Google Search Console tracking allows you to see the data for up to 16 months. There are four essential stats that you must understand from this feature, namely Clicks and Impressions.
Clicks show how many people click on your website on the search result page. Meanwhile, Impressions tell you how often a particular page of your site is shown on the search result.
2. Index coverage
Index Coverage is another valuable piece of data on Google Search Console. It shows you how many pages of your site that has or have not been indexed by Google since the last update. In addition, it also shows you what types of the error caused difficulty for your page to get indexed. Since indexing determines your web page visibility, it is recommended to see the Index Coverage feature tab regularly.
3. URL inspection
The URL inspection feature on the Google Search Console allows you to have valuable insight into every URL on your site. With this handy feature, you can compare the difference between the page from Google’s index and the page from your site. In addition, you can also look at more technical information, such as how and when the Google bot crawled the URL.
4. Mobile usability
Considering that 70% of overall website traffic comes from mobile devices, this feature is one of the most essential features of Google Search Console. With this feature, you can monitor your mobile website performance and accessibility issues faced by certain devices. So, make sure you use this feature to check the mobile-friendliness of your site.
So, those are the most popular Google Search Console tracking features that you can access. Google Search Console and SEO are two inseparable entities. So, be sure to use this tool regularly to understand the impact of SEO implementation on your site.