Search Engine Journal revealed that 60% of traffic goes to the top three search results. This should be enough to convince you to improve your eCommerce site’s SEO. However, be aware that eCommerce SEO has more challenges than regular websites. But, if you manage to get around the challenge, you will be rewarded with high traffic and a positive user experience. So, here are the best practices of SEO for eCommerce companies’ websites.
The Best Practices of SEO for eCommerce Companies’ Websites
1. Keyword research
It has been established that keywords are the primary aspect of organic search. Therefore, make sure to conduct proper keyword research. In doing so, you might be attempting to get the most popular keyword available. However, this isn’t always the best way to find a proper keyword. Instead, match your keyword selection with the users’ search intent.
Aligning your keyword with the users’ search intent can be done by using long-tail keywords. These types of keywords are usually more specific and less competitive.
2. On-page SEO
On-page SEO is another essential eCommerce SEO strategy. Once you find the proper keywords, you can implement them on various parts of the website. In general, there are six essential spots to put your keyword. Those six spots are the title tags, product description, meta description, document name, alt text, and URL.
By implementing the keywords on those specific spots, you will allow the search engine bot to contextualize your website’s content. As a result, your eCommerce website will be indexed and crawled easily.
3. Product page optimization
A better product page means higher organic traffic and users’ positive experience. In SEO for eCommerce companies, you should put extra attention to the product page, particularly the product descriptions, product images, and product reviews. When optimizing the description, be sure to provide an informative description with several keywords and call-to-actions (CTAs). To encourage customers to give a review, you can send an automated message after they have completed a purchase.
4. User-friendly site
Beside product page optimization, you can optimize your eCommerce site’s SEO by using a user-friendly UI. User-friendliness can be achieved by making the web design more visually appealing. In addition, you should also make sure that your website works well. To do this, be sure to add essential navigation features, such as a search bar, filter option, and proper categorization.
5. Simple URL
Setting the proper URL is the last step of SEO for eCommerce websites. In general, a URL must be written clearly to help users navigate the website easily. When setting your eCommerce URL, make sure to keep them short (around 50 to 60 characters). In addition, eliminate the unnecessary words, such as conjunctions and articles, in the URL.
Lastly, avoid including categories and subcategories in the URL. So, those are the best practices of SEO for eCommerce companies’ websites. Always remember that the primary goal of an eCommerce site SEO is to encourage visitors to participate in conversions, be it buying products or giving reviews.
In addition, improving your eCommerce site’s SEO is also a great way to understand the basics of your customers, such as demographic, age groups, and how they discover your website.