SEO is about how to optimize your website content and increase the quality and quantity of your website traffic. Many people think that SEO is the way to make their websites land in the top ranks on search engines. In fact, it is way more than that.
Good SEO can help you to improve the traffic of your website. This means that visitors do not only visit your website, but they also help you to reach your website goals, either improving branding or boosting transaction numbers.
If you are not familiar yet about SEO or want to know more about it, here is all you need to know about Search Engine Optimization (SEO).
What is SEO?
Search Engine Optimization (SEO) is a technique to optimize a website to get higher rankings on search engines, like Google. With SEO, your website will be easier to find, increasing traffic. Among so many search engines, why should you prioritize Google SEO? It is because Google is the most favourite search engine. 3.5 billion internet users access Google every day. So, it is not surprising that Google dominates 90% of the search engine market.
Therefore, Google SEO quite determines your website success. 53% of website traffic comes from organic search. Organic search is the activity of finding information by entering certain keywords into Google.
Types of SEO
There are 3 types of SEO, which are on-page SEO, off-page SEO, and technical SEO. Though all of them are aimed at rocketing your website ranking, their focus is different.
On-page SEO focuses on optimizing SEO on the front part of a website. The aspects that are optimized are permalinks, content titles, content structures, pictures, keyword spread, content quality, internal links, and SEO elements. This type of SEO is the easier one to apply and you must master it. If you just start learning about SEO, sharpen your knowledge about on-page SEO first. With on-page SEO, your content will be a lot easier to find on Google.
Off-page SEO helps search engines to understand how useful and relevant your content is to others. The off-page SEO aspects that you can improve are link building, domain authorities, page authorities, promotions, and guest blogs. With strong off-page SEO, search engines like Google will be sure that your website is useful and beneficial for others. As a result, your website credibility and rank will be improved.
And the last is technical SEO. Technical SEO focuses on optimizing the website structure so that the performance is maximum and accepted by search engines. The aspects of technical SEO are website speeds, structures, XML sitemaps, website security, responsive themes, website layouts, and navigation. By applying technical SEO, your website will have a good structure and will be easy to read and understand by search engines.
That is what you need to know about SEO. SEO brings so many benefits for your website, such as building brand awareness and targeting the right audiences. Are you still curious about what SEO is about?
Want to Learn More? Read Also:
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