Technical SEO is one of the most essential yet often overlooked strategies in digital marketing. In fact, it is one of the keys to increasing your website’s or blog’s ranking. Unlike the keywords, various aspects of this SEO strategy are practically invisible.
So, what is a technical SEO blog? How does technical SEO affect your blog? What are the things that must be considered in technical SEO?
What is Technical SEO Blog?
Besides your keyword placements, other things affect your site’s search engine ranking. One of those things is technical SEO. According to Yoast SEO, technical SEO refers to the process of optimizing various technical aspects of a site. By utilizing technical SEO, your site will perform faster. In addition to that, your website will also be easier to crawl and understand by the search engine algorithm.
Technical SEO checklist
Some important elements of a technical SEO blog are crawling, indexing, rendering, and website structure. But then comes the question of what aspect should be considered in technical SEO?
1. Website speed
Some sites can open in less than a second, but some may take more than ten seconds. So, what is the most ideal site loading time? According to Angel Niñofranco of Search Engine Journal, web pages should load in less than two seconds. If your site loads longer than that, users may cancel opening your site. Besides being more pleasing to users, websites with faster loading times are preferred by the search engine algorithm.
2. Duplicate content
Duplicate content is a big no in a technical SEO blog. Besides being confusing to users, duplicated content will also be difficult to enter on the first page of the SERP. According to Moz, the algorithms will have a difficult time deciding which content must be included or excluded from their indices. On top of that, they also don’t know whether to direct the link metric to one page or separate pages.
3. Dead links
Dead links are hyperlinks on a site that points to a web page that no longer exists. In most cases, the linked page has been deleted or moved. Besides giving bad remarks for user experience, Google bots will have a hard time crawling and collecting data for the Google Index. So, be sure that your website doesn’t have any dead links.
4. Site security
Not only making your website more trustworthy, but site security is also one of the key successes of technical SEO. So, makes sure that your website has strict security and maintains user privacy well. There are a lot of things to ensure this. For instance, you can start implementing HTTPS for your website. Other than that, you can use WordPress security keys for your blog.
5. Crawled and indexed
As previously mentioned, crawling and indexing are two important elements in a technical SEO blog. If the search engines can do both of those things on your site, be prepared for your content not to appear on the search pages. The thing that you can do to ensure this is to register your XML sitemap with Google Search Console or other tools. So, make sure that you have those aspects checked