SEO or Search Engine Optimization is a website optimization to get top rankings in the search result. If you’re a website or blog owner, you will understand that achieving top search result rankings requires a lot of effort. One of those efforts is using search engine optimization tools.
The 5 Top Search Optimization Tools You Can Use for Free
SEO tools will ease you when making a decision regarding SEO. So, here are the 5 top search optimization tools that you can use for free.
1. Google Keyword Planner
Developed and released by Google, Google Keyword Planner has been known to be quite effective in helping on-page SEO optimization. As a result, you can increase your website content. This SEO tool is also an excellent choice if you want to research some keywords.
For this task, you can use the two main features of this tool, namely Discover New Keyword and Get Search Volume and Forecast.
2. Google Trends
Do you want to know what’s the hot topic that people talked about? If you do, Google Trends is one of the top search engine optimization tools for you. Using this SEO tool you can find a popular keyword, add a new reference, and historically compare keyword performance.
Using the information from this tool, you can adjust your content strategy according to the most recent internet trends.
3. Yoast SEO
Yoast SEO is one of the top search optimization tools among WordPress users. Unlike other tools, Yoast SEO is a plugin that you can add to your WordPress. The main function of this tool is to analyze whether you have applied SEO correctly in your content.
Yoast SEO has several features, such as focus keyword, meta description, meta title, which is very useful to make sure that your content has fulfilled good SEO criteria in real-time.
4. Google Search Console
Previously known as Google Webmaster Tool, Google Search Console is the top free tool that can identify your website performance in the organic domain. You don’t have to doubt the data accuracy of this tool since it came straight from the Google database.
When checking your website through this tool, you can see the performance statistics in terms of clicks, impressions, average CTR, and more.
5. SEMrush
SEMrush is one of the top SEO tools for digital marketers. Some of the most prominent features, such as Keyword Research, Link Building, and Rank Tracking are able to increase your on-page and off-page SEO.
One of the high points is the ability to present your web data analysis briefly and concisely. On top of that, navigating this SEO tool is also very intuitive and structured. As a result, the tools are highly suitable for veteran and novice web owners.
So, those are the 5 top search optimization that you can use for free. Those tools are quite effective for carrying out your SEO strategy. Despite that, to further develop your website’s SEO, some expert help is still required.
Also, be aware that each SEO tool has its own advantages and disadvantages. So, don’t hesitate to collaborate with more than one SEO tool. So, hopefully, those tools could help you reach the top Google Search ranking.